蓝鲸体育直播

鈥淛oy and Fun鈥� represents our desire to see all employees performing work that is rewarding and allows them to lead happy and fulfilling lives. We want our people to put 鈥淛oy鈥� into their work through their own efforts by making the most of the time they spend in the workplace. To that end, the company provides places where employees can work with a sense of 鈥淛oy and Fun.鈥� Furthermore, if employees do work with a sense of 鈥淛oy and Fun,鈥� their ability to generate ideas increases, their imagination expands, their efficiency also rises, and corporate value increases. This results in a 鈥渨in-win鈥� relationship for customers, shareholders, suppliers, and the society.

Translated into English as 鈥淛oy and Fun,鈥� 蓝鲸体育直播 motto 鈥淥moshiro-Okashiku鈥� is shared by 蓝鲸体育直播RIANs worldwide.
This simple and unique motto was inspired by 蓝鲸体育直播鈥檚 founder Masao Horiba and was formalized in 1978 as our corporate motto.
This video shows messages from 蓝鲸体育直播鈥檚 founder Masao Horiba and its Chairman & Group CEO Atsushi Horiba, along with 蓝鲸体育直播鈥檚 internal activities that reflect the spirit of 鈥淛oy and Fun.鈥� Find out about our 鈥淥moi鈥� or enthusiasm that is embodied in 蓝鲸体育直播 philosophy.

"HONMAMON" is the essential starting point as we take on any challenge in front of us.

The eternal pursuit of creating/providing something from the heart that is one-of-a-kind.

鈥淗翱狈惭础惭翱狈鈥浓赌�&苍产蝉辫;

• Fascinates and impresses people.
• Is truly unique and cannot be copied.
• Is the result of continuous effort and hard work.
• Is born from curiosity and passion.
• Is the constant yearning to make something better.
• Inspires innovators and pioneers.
• Will survive no matter how much the world changes.

HONMAMON, derived from the Japanese word Honmono (meaning authentic), is an expression used in Kyoto which indicates the highest class of real.  Each person may have a different interpretation, but we will pass on HONMAMON, a concept that our founder has cherished. 

HONMAMON is born from genuine curiosity and passion, reflecting on other鈥檚 needs.  HONMAMON describes the people, their actions and endeavors, and everything that is born as a result of the continuous pursuit for something better.  Through these efforts, HONMAMON will have a special spirit that fascinates others.

When HONMAMON touches people's hearts, the world will begin to change for the better. With this belief, we will pursue our own  HONMAMON everyday. 

鈥�Omoi鈥� means an emotional feeling, passion, thoughts, enthusiasm, desire, aspiration, ambition, commitment, mission, and objective. We encourage our employees to have the following 鈥�Omoi,鈥� which is the essence of acting on 鈥淛oy and Fun鈥� through their work.

• To be a part of a collaborative community, at the forefront of new ideas and creations
• To achieve goals and making my life memorable by fostering the highest intellectual potential
• Reach across the globe to expand learning that captures key business developments, wherever they occur
• To be proud of sharing what I do and what 蓝鲸体育直播 delivers
• I want to participate all around and where I can be of help

In the past few years, the number of our employees all over the world has increased dramatically as a result of acquisitions alliances and the establishment of new operating bases. With the company growing in size and conducting its operations on a global scale, it will be necessary to invest even greater effort to preserve and nurture the 蓝鲸体育直播 corporate culture. This was what spurred us to publish the 蓝鲸体育直播 Brand Book as the 鈥渂ible鈥� for the 蓝鲸体育直播 group companies, enabling our employees to reconfirm their understanding of what the 蓝鲸体育直播 brand is, and offering a basis for sharing and passing on that understanding. The 蓝鲸体育直播 Brand Book was published on January 26, 2007 and distributed to about 4,700 employees around the world.

In addition to the 蓝鲸体育直播 mottos 鈥淛oy and Fun鈥� and 鈥�Omoi,鈥� the 蓝鲸体育直播 Brand Book also includes 36 contributions from 蓝鲸体育直播 employees, and is available in six languages: Japanese, English, French, German, Chinese and Korean.

Corporate Philosophy

We have been promoting the 蓝鲸体育直播 Philosophy Project globally since 2016 to share the 蓝鲸体育直播 philosophy with all employees and pass it down to future generations.
We held 蓝鲸体育直播 Philosophy Workshops at each group company worldwide, and continue to share the philosophy in ways that are rooted in each country and region.
The workshop allows employees to share the history of the 蓝鲸体育直播 Group as well as the thinking behind the company motto "Omoshiro Okashiku" (Joy & Fun) and the path to its adoption, renewing their sense of the corporate culture and its origins.

The BlackJack Project began in 1997, intending to change the awareness and activities of employees. It was named after the card game blackjack, where "21" is the strongest hand, reflecting our aim of "continuing to develop as the strongest company in the 21st century.鈥� Implemented globally for more than a quarter century, the project has become a part of 蓝鲸体育直播鈥檚 corporate culture.
Activity themes are not limited to improving operational efficiency and reducing costs, but also focus on issues close to the employees themselves, such as human resource development and strengthening organizational capabilities. The main feature of these activities is that employees engage in front-line-driven organizational reforms.
We hold the BlackJack World Cup every December to select the best project themes from each region worldwide, providing an opportunity for communication with the management team.
More than just an improvement activity, the Blackjack Project also plays an essential function in sharing our corporate culture, experience, and knowledge across 蓝鲸体育直播 globally.